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Everything You Need to Know About Banners and How to Use Them

When you need get your message across to a wide audience, try a banner. Typically used to draw attention to a business or event, the large-format layout of a banner will always draw the eye. Even when there’s plenty of competition, a bright, large banner is guaranteed to stand out from the crowd and make an impact.

However, there are many different types of banner to consider. Some are designed for outdoor spaces, while others are ideal for indoor events. Some are easy to transport and set-up yourself, while others can be used as permanent advertising. So where do you start?

Here at the Wimbledon Business Studio, we specialize in large-format printing. In fact, we know pretty much everything there is to know about banners. Here’s our insider guide to selecting the right banner for your business needs:

Vinyl Banners

What: Banners with a vinyl finish
Where: Outdoor advertising and events
Why: Weatherproof and hardwearing

Vinyl banners are one of our most popular products… for a reason. These large, hard-wearing banners are finished with a weatherproof vinyl coating. This means that they can be used outdoors, in all weathers, and will stay looking as good as new for months on end. They can also be used indoors as required. Often used outside shops and offices, or to advertise upcoming events such as as sales and fairs, a vinyl banner will always grab attention.

Pop-Out Banners

What: Banners with a pop-out frame
Where: Industry events and conferences
Why: Highly portable and easy to set up

These portable banners are ideal for promotional branding at both indoor and outdoor events. Compact when folded, they are perfect for getting your business noticed, even when you’re short of storage space. The pop-out frame takes only moments to assemble and pack away. Colourful and cost-effective, pop-out banners are often used at industry events, conferences, as well as outside shops to attract passers-by.

Roller Banners

What: Retractable, pull-up backdrops
Where: Exhibitions and trade shows
Why: Portable graphics with huge impact

A roll-up / pop-up banner is effectively a hardwearing poster that can be rolled up and placed inside a carrying case. Ideal for conference or trade show backdrops, the vibrant graphics and large-format layout are hard to ignore. Also used to advertise products and sales offers in shops, they are highly effective promotional tools. Durable and simple to assemble, a roll-up banner is your portable answer to on-the-move advertising.

Scaffolding Banners

What: Large PVC banners
Where: Scaffolding frames
Why: Turn a negative into a positive

Building work is often necessary, but scaffolding is not an appealing look for your business frontage. With a scaffolding banner, you can turn a negative into a positive. People will always notice scaffolding, so why not add a bright banner that turns that attention into promotion? At the Wimbledon Business Studio, we produce scaffolding banners with loops for poles, made from weather-resistant, PVC-coated canvas.

Windproof Banners

What: PVC mesh banners
Where: Permanent outdoor advertising
Why: Designed to cope with strong winds

When you need your advertising to withstand windy conditions and powerful sunlight, these are the banners for you. Specifically designed to cope with strong winds, these banners are made from PVC mesh that lets both light and wind through, without any fading or tearing. Thanks to their sturdy, hardwearing construction, windproof banners can be used as a permanent way of promoting your business. Equally, they are ideal as a temporary advertising option for outdoor events in extreme weather.

At The Wimbledon Business Studio, we specialize in producing high quality banners for all occasions. If you’d like to speak to one of our experts about your banner requirements, please get in touch today.

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